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Business & marketing

Google Analytics 4

Free optionBrowser

Track campaign sources and website conversions with Google Ads reporting.

What you can use it for

Track campaign sources and website conversions with Google Ads reporting.

  • Track campaign sources and website conversions with Google Ads reporting.
  • Ongoing hosted free plan for business use.
Workflow coverage and comparison notes

Campaign source/UTM reporting and website conversion attribution; not complete Cometly CRM, CAPI or AI ads parity. DataFast: Source-to-conversion analytics: configure campaign/UTM tags and conversion events yourself. No automatic Stripe, Lemon Squeezy or Polar payment attribution, customer lifetime value, ad-spend reconciliation or complete DataFast parity is claimed.

Before you switch

Standard edition has sampling and retention limits, including up to 14 months event/user exploration retention. Setup is required. Does not replace Cometly CRM pipelines, server integrations or AI advertising automation. Free-route details: Free Standard edition for business use; 30 key events/property and 100 audiences. Google account, tracking configuration and consent management required.

Alternatives to these paid apps

Each comparison covers the workflow described above, rather than every paid feature.