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Umami

Free softwareOpen sourceLocal

Measure tagged campaigns against website conversion events on your own server.

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What you can use it for

Measure tagged campaigns against website conversion events on your own server.

  • Measure tagged campaigns against website conversion events on your own server.
  • Run the software on infrastructure you control.
Workflow coverage and comparison notes

Monitor real-time visitors, active pages, and referral sources on a privacy-respecting self-hosted analytics dashboard with Umami instead of Chartbeat. AppSumo comparisons: replace ordinary website visits, referrers, UTM campaigns and instrumented goal/event tracking. Not Publytics publisher-specific reporting/GA history imports or Visitor Tracking individual visitor journeys, session replay or identity enrichment. DataFast: Source-to-conversion analytics: configure campaign/UTM tags and conversion events yourself. No automatic Stripe, Lemon Squeezy or Polar payment attribution, customer lifetime value, ad-spend reconciliation or complete DataFast parity is claimed.

Before you switch

Requires server setup and event instrumentation. Linking entry-page campaign data to later events may need session/API analysis. Cookie-free tracking does not give durable cross-device identity. No automatic ad-spend import or Cometly AI/CRM parity. Free-route details: MIT-licensed self-hosted software, including commercial use, without a vendor event quota. Node.js/PostgreSQL hosting, storage, backups and maintenance are your costs. AppSumo comparisons: replace ordinary website visits, referrers, UTM campaigns and instrumented goal/event tracking. Not Publytics publisher-specific reporting/GA history imports or Visitor Tracking individual visitor journeys, session replay or identity enrichment.

Alternatives to these paid apps

Each comparison covers the workflow described above, rather than every paid feature.

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