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Business & marketing

Matomo

Free softwareOpen sourceLocal

Measure which campaigns lead to website goals and ecommerce revenue.

Open Matomo Compare alternatives →

What you can use it for

Measure which campaigns lead to website goals and ecommerce revenue.

  • Measure which campaigns lead to website goals and ecommerce revenue.
  • Run the software on infrastructure you control.
Workflow coverage and comparison notes

Full-ownership digital analytics, custom goals, conversion funnels, and event streams without monthly data tiers. Comprehensive ethical web and mobile analytics platform offering 100% data ownership, GDPR compliance, and customizable reporting. DataFast: Source-to-conversion analytics: configure campaign/UTM tags and conversion events yourself. No automatic Stripe, Lemon Squeezy or Polar payment attribution, customer lifetime value, ad-spend reconciliation or complete DataFast parity is claimed. Advanced multi-channel attribution is a paid Matomo plugin and is not included.

Before you switch

Requires tracking and goals setup plus hosting. Advanced multi-channel conversion attribution is a paid plugin. No Cometly AI ad management or complete CRM/customer-journey parity. Free-route details: GPL-3.0 self-hosted core with no imposed data quota; hosting extra. Paid cloud and premium plugins excluded.

Alternatives to these paid apps

Each comparison covers the workflow described above, rather than every paid feature.

More for the same workflow

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