Find TikTok ad examples, hooks and trends for your next creative brief.
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Business & marketing
Meta Ad Library
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Research active Facebook and Instagram ads by advertiser or keyword.
What you can use it for
Research active Facebook and Instagram ads by advertiser or keyword.
- Find real ad copy and creatives for competitor research.
- Filter public examples by advertiser, platform, media and location.
Workflow coverage and comparison notes
Manual UGC-style advertising and hook research: inspect real creatives and build your own brief. Partial replacement for LightReel research only; not its AI researcher, organic creator database, scripts, automated alerts, API or cross-platform coverage. Viewing an ad does not establish profitability.
Before you switch
Manual UGC-style advertising and hook research: inspect real creatives and build your own brief. Partial replacement for LightReel research only; not its AI researcher, organic creator database, scripts, automated alerts, API or cross-platform coverage. Viewing an ad does not establish profitability. Facebook/Instagram ad research rather than organic TikTok trend discovery. Ordinary commercial ads generally lack spend and performance information; public transparency detail varies by jurisdiction and ad type. Historical availability varies and a permanent personal archive is not included. No server or paid API is needed for manual browsing. API access, bulk scraping and automation are not part of this recommendation; advertising spend and optional production tools are separate.
Alternatives to these paid apps
Each comparison covers the workflow described above, rather than every paid feature.