Create branded short links on your own domain with custom slugs and an API.
Free MIT software · No monthly link licence quota · Hosting, database and domain extra

Developer tools
Create branded short links with custom slugs, QR codes and basic hit counts.
Create branded short links with custom slugs, QR codes and basic hit counts.
Branded short links, custom slugs, QR codes and basic hit counts without buying a Bitly branded-link plan. Self-hosted rather than managed; no full campaign analytics or enterprise parity.
Requires an always-on server/container, persistent storage, HTTPS, updates and backups. Domain registration, bandwidth and hosting may cost money; no paid upstream API is required for ordinary shortening. Basic hit counts only: no country/device/referrer analytics, managed SLA or enterprise campaign-suite parity. Official demo resets every 15 minutes and is not free production hosting.
Each comparison covers the workflow described above, rather than every paid feature.